Bot Stories

CMO’s Guide to Chatbots

Most Popular Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. While bots are still nascent, as technology improves they are poised to replace brand websites and individualized apps. Of course, chatbots aren’t a new phenomenon, but they generated buzz this year when

Why healthbots may eat search ads and mobile apps

Features Share this content: Print The internet strongly agrees there’s an artificial intelligence (AI) revolution going on, and it’s come to pharma marketing. IBM Watson, the AI brain being infused all over healthcare, will form the backend of an interactive display ad for GSK Consumer Healthcare’s Theraflu. The allergy product

Do chatbots really help you stay productive?

When Slack burst onto the workplace, employees rejoiced. Finally, there was a way to chat without having to send a dreaded email or worse, get up and actually go talk with your coworkers face-to-face. Thanks to Slack and a handful of other messaging platforms, business teams could easily communicate using

2016: The Year Silicon Valley’s Hype Machine Sputtered

Four words sum up the Silicon Valley hype machine at the end of 2016: “squirrels and sea monkeys.” That was the repeated response from Magic Leap founder Rony Abovitz when Reed Albergotti of The Information asked about the technology behind the startup’s augmented-reality glasses. For months, as Albergotti recently reported, Magic Leap has wooed